Hi there,
We are looking into this. If you guys would like to help out, you can keep checking. Everytime you check it makes a call from the game to the store.
Anyone want to do that a few times for me? Let me know if you do so I can tell the team.
I’m happy to do that just as soon as I’ve finished taking the latest Alpha dashboard update.
Do you just want me to click on the broken DLC cars a few times so that it sends the Store some pings?
Thank you for that information. Can you please take a screen shot of the marketplace error and send that to me? You can email it to forzafb@microsoft.com or upload it and send me the link in private messages.
The mention of the marketplace error really helps in our investigation.
I just did that, then came here to see you asking for them! 
I sent errors for the VIP Gear, and the message that shows when attempting to access the Day One, Hoonigan, and F&F car packs.
I hope that this can help.
I also have the same issue as BBIAJ on Xbox one
Thanks! Ill add you to the list of people affected.
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I all so am effected unlocked racing gear from VIP crates and it says locked
I haven’t even had a crate with the VIP Gear, I just see it listed, with the download arrow, but it’s locked and returns an error message when clicked on.
HI I bought the ultimate edition with same issues above with digital edition on xbox one. I am on insider edition of OS which is 10.0.16299.1000 (rs3_release_xbox_dev_170925-1918) which was wondering if anyone else may be on same version. They can check under system console info under settings.
Not sure if you’ve done anything but seems to have cleared the block 
I am on PC
When I click on a Downloaded car, or the VIP cars that we got, it shows the “buy VIP for 0.00” instead of letting me enter the car.
So the car shows up in my garage as downloaded but when I enter it… i get the marketplace thing to buy it… for free… and I can’t use the car.
Yep. I have this problem too. I have 3 Hoonigan cars but the other 4 are stuck in limbo. They say FREE but I can’t get them. It just comes up with Purchase Options which is odd because you can’t purchase the Hoonigan Pack.
Same for me, stupid thing is I used them before as well.
I’m also on the Preview Program, 10.0.16299.1000 (rs3_release_xbox_dev_1710.170925-1918)
I have all 22 cars from dlc in my garage with the liitle dlc beside them when I click on them to drive Iget this message “marketplace error” " this is exclusive content and cannot be purchased at this time" even though they are sitting in my garage…
Preview program OS Version 10.016297.1002. rs3_release_xbox_dev 170922 1900 if this helps
Having the same issue, bought the Ultimate Edition, no VIP related bonuses, no Hoonigan pack, no F&F pack.
Content in-game returns the error ‘Marketplace error: This is exclusive content and cannot be purchased at this time.’
I emailed forzafb@microsoft.com.
I essentially got nothing for buying the $100 edition besides the early access.
Sure, I also sent you a msg on xbox. Are you on xbox one s or reg? Is your xbox your home xbox?
Xbox One S Gears of War 4 Edition, my Xbox is set to my girlfriend’s home console, which has never caused problems with prior Forza titles before, or any other games that I can recall.
I have clicked on each VIP Gear and a Gear Pack 3 Climbkhana suit, and each one of the Hoonigan cars so far, each bringing up the same Marketplace error message.
I figured out the solution to this problem and have access to all VIP bonuses and car pack cars now.
Problem: DLC items were located on an external solid state HDD.
Solution: Move all DLC items to Xbox One internal storage. Boot the game again, check that all VIP/car pack content is accessible.