Hahaha … another one xD xD xD
Maybe because you get a $ 20 - 30 discount by buying the Ultimate Edition in comparsion to buy all the DLCs separatly.
But meanwhile I know, that “some” just spend the $ 30 extra to play a couple of days early.
Oh and there’s a term for those … early BIRDS xD xD xD
BTT:
The whole LE Console without Ultimate Edition of the game “nonsense” was already discussed here …
If you want the LE Console AND the Ultimate Edition of the game, just make it like EvilRT71 …