I came across this video which shows a comparison between the upcoming The Crew Motorfest and Need for Speed Unbound. From about 10:04 they show the car customization in those games. It’s quite baffling how far these games have come in this area. As much as I like Forza (both Motorsport and Horizon), it goes to show just how much it lacks in this area! This is pretty crazy imo! Yes, I know Forza is more about sim/simcade and has a stronger focus on racing, but the new The Crew Motorfest looks suspiciously a lot like Horizon imo, so I fear PG/Turn 10 will have their hands full keeping players from switching to Motorfest when it comes out next September.
The video:
Car customization starts at 10:04