Asus 1080 GeForce was updated ok and game was working fine after this update and this morning i guess all update on windows 10 for xbox games are automatic
Go into settings and run the Windows Store app troubleshooter from the list and see what it says. If it mentions corrupted registry keys or anything like that follow the reset recommendation to reset and try that. I have a hunch this happens when it tries to check the credentials as you try to open the game.