I was wondering why there were two different brands under the Mercedes brand. I know Mercedes-Benz have renamed their AMG models by swapping the order of the titles but the vehicles are still sold via Mercedes-Benz. Also having only two cars for the AMG brand makes this split rather pointless, unless this can be clarified.
Same company, two different divisions… Mercedes AMG is the higher performance division of the two. The cars are built differently I think or different engines in them.
I understand that my only point is every Mercedes-Benz and AMG models are under the Mercedes-Benz title but the AMG GT S and C63 oddly are split into a separate company when only the naming structure has changed.
My guess would be that it’s a licensing deal and Mercedes-Benz prob wanted them in their own group if they were going to allow them in the game.
My guess too.
I think AMG just wants special treatment. Maybe for historical reasons…
‘AMG was originally an independent engineering firm specializing in performance improvements for Mercedes vehicles; Daimler-Benz AG took a controlling interest in 1999, then became sole owner of AMG in 2005.’
Why split Mercedes and AMG but not Audi or BMW.
The ‘Mercedes-AMG GmbH’ is the same as ‘BMW M GmbH’ with the M-cars or Audis ‘quattro GmbH’ with the S- and RS- and R-cars.
btw … ‘GmbH’ is just the german version of a Ltd. (… kind of)
Hmm yh that’s the only reason I could think of too. If that’s the case I’m a bit sad the brand had to split and there is no uniform affinity where you can use both older and new AMG models to accumulate towards a single affinity. It’s almost like BMW creating a separate make called ‘M’ which would completely ruin being able to drive both new and classic models for a single manufacturer.
It aligns with how the Mercs are sold - recently Mercedes changed their brands to Mercedes-Benz for the standard ranges and Mercedes-AMG for the tuned Ag cars and rhis split seems to mirror the mdoels that are now sold as M-AMG instead.
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This is correct. It’s all about branding and like it or not, that’s reason #1 that manufacturers enter into licensing agreements.
@TomS675: I see what you’re saying, but those brands aren’t sold as such: brands. They are sold as models under their manufacturer’s umbrella.
And both Jag and LR models get “SVR” trims, not “SV”. Just an fyi.
It is stupid splitting it into two. There are many companies that they could have split up including:
Audi and Quattro
BMW and M
Ferrari and Scuderia Ferrari
Ford and SVT
Jaguar and SV
Land rover, Range Rover and SV
Lotus and Lotus F1
Mazda and Mazdaspeed
McLaren, Mclaren F1 and SVO
Mini and John Cooper Works
Nissan and Nismo
Renault and Renault Sport
Subaru and STI
Volvo and Polestar
And so on…
SV is Jaguar Land Rovers special vehicles department which comes under three tiers:
SVR - Their more sporty vehicles
SVX - Vehicles with extreme off roading capabilities
SVAutobiography - High levels of Luxury
To the OP and the others that don’t like or perhaps understand the reasons behind it.
It’s exactly the same as both Holden and Ford Australia. Prior to both unfortunately having to close their production plants here in Australia. So top level racing drivers started modifying the production vehicles for new customers after the customer drove away from the car yards.
Eventually, the drivers that had formed their own modification companies, approached both Ford Australia and General Motors Holden to ask that instead of the cars coming off the production line in standard form, then having the owner to bring the cars to the modification companies, that they do something different, and more elite.
Even if they were special editions off the production line,they still didn’t have the true racing breed in them. So they then reached a certain level in their production and then shipped to those modification businesses.
There they were finished and branded accordingly. Such as HSV, Holden Speciality Vehicles and Ford Australia’s, FPV, Ford Performance Vehicles. So they then were badged and sold as HSV or FPV vehicles.
Sadly, Ford closed its doors this year, but produced the very last high performance vehicle, the FG GT 351 in 2014. There were only 500 of them made for Australian market. There was also the Walkinshaw Vehicles and they were more modification vehicle after full purchase by the owner, rather than manufactured like the HSVs were/are. As their production also stops soon.
They then took the vehicle to Walkinshaw motors for the Holdens or the Fords went to racing drivers like D.ick Smith Racing. There are others but the two main seperate modification post production companies have now stopped their production.
It’s a sad state of affairs, and many are buying up the last of those style of cars.
That’s the reason that AMG and Mercedies Benz are two different production businesses. It’s aimed at separating their high performance vehicles from their presidge vehicles.
That way, people wanting to only buy the prestigious line of vehicles won’t be offended if presented with the high performance cars.
It allows for a level of specific production and only sending out the best performance vehicles. Built by mechanics and specialists that ONLY deal with modified cars. So that’s all that the AMG side of things work on. It helps seperate the performance cars from the prestigious cars.
It’s sad both Holden and Ford Australia have had to stop their production. Now Ford Australia are just putting out the 2016 Ford Mustang as our performance vehicle. They are imported from the States, changed to Right Hand Drive in the States and then shipped here and are selling well, but nothing like the speciality vehicles did.
Companies do these things to make their cars unique. Something unique that sets them apart from the rest of the riff-raff. It’s a unique way of presenting a speciality vehicle.
OZ