Because you have to participate, and participate when they want you to participate, or else you don’t get exclusive content. You could be someone that has logged over 600 driving hours, go on a week’s vacation, and then just be completely out of luck at getting content … which, if you look at the Boneshaker, may or may not be THE car in its class.
I don’t get why you have such a big problem understanding this, that is unless you work for PG and it’s not about not understanding it. A lot of the griping about the game has to do with PG getting easy decisions wrong, and trying to get people to use features without trying to make the feature fun or having the challenge make sense. Instead, it’s more like: “Oh, so you don’t like such and such feature? In response to that, we’ll intentionally lock exclusive content behind such and such feature.” Ignoring constructive criticism would be preferable to intentionally going the opposite way.
And the festival playlist griping is incredibly easy to stop. Instead of locking exclusive cars as the rewards and making people feel like they have to play the game in a way they DON’T like in order to get an exclusive reward, they should make the playlist rewards something of value that can be gotten in some other way so people don’t feel locked in. Make it a 10 million CR car. Problem (that should have never existed in the first place) solved.
Personally, I’d get the rewards anyway, because I do everything … all challenges, even if I don’t like them. OCD. And if exclusive content wasn’t time-gated, I’d like the playlist, even if I decided I didn’t want to do part of it. But that doesn’t make the choice of rewards less of an insult, and I know that the world extends past my immediate circle. Just because I can complete it doesn’t mean that I can’t appreciate someone who can’t complete it, for whatever reason. This isn’t just ranting, it’s constructive.
I saw that somebody said something like “If PG invented water, people would still complain” …
… yeah. Because if PG invented water, they’d serve it to you in a shoe, and then lock exclusive content behind a challenge that requires you to go look for witches. PG’s problem isn’t the cars or environments. Those are great, and, to me, it’s like they invented water. The problem is what they try to make you do with 'em. The whiff on decisions that should be easy. Creating cars and realistic environments should be the hard part, but it isn’t to PG. Making simple, common sense decisions seems to be what they struggle with.