I pre-ordered a physical copy of Forza 7 ultimate edition and didn’t read anywhere that the hoonigan pack was exclusive to digital download only. The game trailer has the hoonigan cars in it as if its coming standard with the game and I look online and even the digital base game comes with the hoonigan cars in it. Are you going to release this pack for the fans that paid $100 for the ultimate edition and vip or do we have to pay extra for that pack, that’s not very v.i.p. I like to get the most bang for my buck and thought that’s what I was getting when I bought my game but so far am disappointed because I, like a lot of people, was looking forward to playing the hoonigan cars in a forza game not just in Dirt or Need for Speed and I like having a physical copy for the steelbook and collector stuff and I shouldn’t be punished for that. You release a game and it should be the same for digital and physical because its the SAME GAME!!!
Same thing happened to me it’s not fair 
So you actually do know why you don’t have the hoonigan pack
It was a preorder incentive to buy digital
and was announced as such well before release.
Question then, why does the Store still say it’s included?
The Hoonigan pack is a bonus to those who order the game digitally. If you did not order the game digitally then you will not have access to those cars. Just as if you pre ordered the game from one retailer to get special racing gear, you wont get the racing gear from the “other” retailer as these are incentives.
Forza has teamed up with motorsport-lifestyle brand Hoonigan to bring some of the most iconic Hoonigan cars to Forza Motorsport 7 and Forza Horizon 3. Fans who pre-order Forza Motorsport 7 digitally will receive Hoonigan Car Packs for both games at no additional cost (Note that players who have previously pre-ordered Forza Motorsport 7 digitally before today’s announcement will also receive the two Hoonigan Car Packs)… The Forza Horizon 3 Hoonigan Car Pack will become available on Aug. 15 for free in the Xbox Store for Forza Motorsport 7 digital pre-order customers, with the Forza Motorsport 7 Hoonigan Car Pack available to play on Sept. 29 for Ultimate Edition owners through early access, and Oct. 3 for Standard Edition owners.