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Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard) and luxury Lincoln offerings. The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De This ...
The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 cu in (2.23 L) V8 in addition to the popular 221 cu in (3.62 L) flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A) and was the company's main product. It was redesigned more thoroughly in 1941. At the start of production, it cost US$850 ($18,592 in 2024 dollars ). The Ford Line bore several model numbers during this period, each related Th...
2-door coupe
2-door convertible
2-door pickup
2-door station wagon
2-door van
4-door sedan
4-door station wagon
2-door ute coupe
2-door ute roadster
I’m almost bummed that the '40 is already in the game, as the chances of adding the '37 are much slimmer now, & while the '40 is a stunning car, the '37 is probably my favorite car of its era! The tear-drop headlights & large flowing grille are just fabulous peak art-deco!
1937 Ford Model 78 “Fordor” Sedan
Specs:
Engine: 221 cubic inch Ford Flathead V8 (naturally aspirated)
Horsepower: 85 @ (?) rpm
Torque: 144 lb-ft @ (?) rpm
Transmission: 3-speed manual
Drivetrain: RWD
0-60: Estimated to be around 20 seconds
Top speed: Between 75-80 mph
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