The modernised Porsche crest: the evolution of an icon
Porsche Newsroom
1 June 2023
With great attention to detail and in a three-year process, the designers of Style Porsche, together with the marketing experts of the sports car manufacturer, have carefully modernised the iconic logo. The introduction will start on the vehicle side at the end of 2023.
Porsche has used the crest since 1952. The trademark was updated in 1954, 1963, 1973, 1994 and 2008. All of the historical crests are available worldwide from Porsche Classic for vintage and new cars within the original parts range. Some of them are manufactured in elaborate processes, as new versions based on original drawings and using special tools.
The article includes some additional trivia notes about the crest history.