I had the demo. Then I bought the game and downloaded the files a few days ago on xbox and PC. Today, when I opened the game, I get the following:
“We know you really want to get started, but you’ll have to wait a bit longer. Check the store for the launch date.”
This is happening on both platforms. I uninstalled on the Xbox but I will be waiting a while on the 54 GB download.
Edit: I’m an idiot. I didn’t know that the release date for Standard edition is 10/2.