Video/Graphics Setting Are Not Getting Applied

System;
i5 6600k
GTX 1080
16 gig Ram
144hz Gsync Monitor

So after playing around with video settings I have come to the conclusion no matter what is changed it’s not getting applied to game runtime;

Benchmark @ all Ultra 1440p - Average 72fps
Benchmark @ all Ultra No MSA, No Motion blur - Average 72fps
Benchmark @ all Ultra 1080p - Average 72fps

Then benchmark crashes as CPU buffer overloads. MSA eats GPU memory yet whether it’s set to off, x2, x4, x8 I get the same FPS average and this proves the settings are not getting applied. Even at 1080p the frame changes to correct resolution yet same FPS. How?

Wont be buying unless T10 bother to optimise this for PC.

Unlocked framerate is currently not supported in the Forza Motorsport 7 demo but will be available with a future update. This is currently a known issue that can be found here.