Unable to start game "LADO FAILED"

I re-installed Forza 7 after several months and was greeting with the intro screen of studio 10 and microsoft. Then when it tries to load the save game it says "LOAD FAILED:
We’re sorry for the inconvenience. An error occurred while loading your save data. Please full quit the game and restart it. You save may not be corrupted but if you wish to start a new game, you can delete your save data. Contact forzafb@microsoft.com for more information.

I deleted the save file from %localappdata%\Packages\Microsoft.ApolloBaseGame_8wekyb3d8bbwe\SystemAppData\wgs and restarted the game. Nothing works.

Please help.


Very similar to docbrown’s post