This is probably not applicable to the U.S./U.K. but it sounds like ForzaFuel. Maybe we’ll see something in the news.
From the Xbox Gulf page on Facebook:
“Join the Forza Horizon Drive Day today. Grab a Forza Horizon 2 bundle with Xbox One for 1999 AED at your favorite retailer for a chance to win prizes or a participate in the Forza Horizon Drive Day on December 19th.”
