DLC ads

Hey, just wondering, are those unskippable ads for either of the DLC expansions you haven’t bought yet, do they keep on playing until you’ve bought the DLC, or do they only happen a limited number of times? I saw somewhere someone said it’s just a bug that they play when you first start playing a game, is this true or not? Just if they’re going to continually play, I really don’t want to support a game that does this, which sucks, because literally everything else in the game I love.