color on rims

Is there any trick how to paint the inner part and the bead of rim differently or at least leave the bead in original polished aluminum style?
I have only one car where that was possible and only on certain rims. Is this car maybe just a bug then? It is the HE version of Dodge Viper SR 10 ACR.
As you can see on the picture, the inner part of rims got the color of the car’s body and the bead of rim stayed shiny aluminum.