Happened to have a walmart gift card so I was about to place my preorder. However their site is looking like it won’t release until the Oct 4th? A big part of my push to get Ultimate was to play it early, I wanted to make sure I’d be able to.
You might have to fight for it. A friend of mine pre ordered FM7 Ultimate from Wal-Mart and it arrived along with the regular discs. The directive was the game’s release was that Tuesday and they had no separate info about the Ultimate Edition so they just defaulted to the standard. He managed to get it a day late.